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AARP Issues Guidelines for Advertising to Boomers
Boomers are by far the wealthiest generation. But targeting them requires messaging that speaks to them. Experts from AARP have conducted extensive…
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Zoltar Handily Beats AI-Powered Team of Data Analysts
In a study commissioned by a consortium of top marketers including P&G, Pepsi, General Mills, Citibank, and Chevrolet, Zoltar handily beat an AI-powered…
the ONION to Launch Stone Tablet Edition
In this age of digital everything, the ONION recently made the bold strategic decision to also offer a printed edition, just like in the good ol’ days:
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March 2025

ARF Announces New "Mental Fitness" Categorization to Replace “Generations”
The Advertising Research Foundation has issued a highly controversial new report indicating that marketers should replace the current “Generations…
Back to The Agency of the Future
“I know you’re all completely sick and tired of so called experts prognosticating about the “Agency of the Future.” I mean, who gives a crap about a few…
AgencySnark Launches "Fumble" to Matchmake Clients and Agencies
Per AdAge, there’s a new trend toward hiring agencies via LinkedIn.
Unlock Agency Superpowers with Snark Marketing Supplements
Burned out and out of ideas?
The Art of Bribing Creatives to Work Late
A crucial skill of successful account managers is the ability to negotiate the proper dinner offer in order to bribe creative teams to stay late. •If…
You Want a Survey with That?
“Customer service is extremely important to the Applebee’s brand experience. In order to keep improving our service, we’re initiating a comprehensive…
BREAKING SNARK: W+K Vets Launch New Agency “Killer Rabbit Solutions”
Launches in Response to New Agency "House of Rabbits"
LIE-AI Launches to Help AE’s Out of Sticky Client Issues
Misleading Industries, a chatbot provider, has launched a new chatbot to help account execs come up with believable excuses for all manner of client…
Leveraging the Drunk Customer Journey
As customer journey analysis becomes increasing rigorous and granular, it is crucial that brands learn to leverage the potential path to purchase by…
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