Zoltar Handily Beats AI-Powered Team of Data Analysts

In a study commissioned by a consortium of top marketers including P&G, Pepsi, General Mills, Citibank, and Chevrolet, Zoltar from the movie Big handily beat an AI-powered team of professional data analysts.

“We were surprised, but then again we really weren’t,” said one of the participating CMOs. “Zoltar has always been the gold standard to beat, and although we’re getting closer, we have a ways to go.”

A spokesperson for Zoltar was equally unsurprised. “AI, shm-ai. You want to know what’s going to happen, put in your quarter and get the truth. We welcome all challengers.”

Zoltar himself was unavailable for comment.