In a study commissioned by a consortium of top marketers including P&G, Pepsi, General Mills, Citibank, and Chevrolet, Zoltar handily beat an AI-powered team of professional data analysts. “We were surprised, but then again we really weren’t,” said one of the participating CMOs. “Zoltar has always been the gold standard to beat, and although we’re getting closer, we have a ways to go.”